For decades, cannabis consumers have been reduced to a stereotype that never represented most of the people we know. We know veterans, parents, professionals, retirees and business owners who use cannabis to unwind, sleep, find a little relief, enjoy themselves or simply make a hard day feel a little softer.
They aren’t checking out of life. They’re living it.
The Memo exists to help move cannabis beyond the shame and judgment that have followed it for far too long. We want cannabis to feel normal enough to talk about, sophisticated enough to trust and accessible to the people who may have spent years wondering whether there was a place for them in cannabis culture. There is.