The Memo Invited to Private Film Premiere at Jean Cocteau Cinema in Santa Fe
SANTA FE, NM – April 24, 2025 — Notably, Kyle and Ivy Masterson, the veteran founders of The Memo, were personally invited to attend a private screening of the highly anticipated and still-underground film The Forsythian Dwellers Club at the iconic Jean Cocteau Cinema in Santa Fe.
The exclusive premiere was held behind closed doors. Only a select group of creatives, producers, and innovators attended. It marked a powerful moment for New Mexico’s cannabis movement. The Memo’s presence at the event was more than symbolic. In fact, it was intentional.
“We weren’t just invited to watch a movie,” said Ivy Masterson. “We were invited because The Memo represents a new archetype in the cannabis world—where storytelling, healing, and clarity intersect.”
A New Voice in Cannabis, A New Standard in Culture
Directed by an award-winning filmmaker whose identity has remained purposefully low-key, The Forsythian Dwellers explores themes of survival, altered states, ancestral memory, and the invisible war within. The film was described by attendees as “visceral,” “transformational,” and “decades ahead of its time.”
As a result, the producer’s decision to invite The Memo was driven by the brand’s bold narrative, military authenticity, and its refusal to participate in the tired clichés of mainstream cannabis culture.
“The Memo doesn’t just sell flower. Above all, they’re telling a story of post-traumatic clarity, generational healing, and emotional truth in a saturated market,” the producer shared privately. “That kind of voice belongs in the room.”
For New Mexico consumers, this event was proof that the cannabis industry is moving towards authenticity and higher standards. Attendees left with a sense that cannabis storytelling is changing and customers and perception are the center of it.
About Jean Cocteau Cinema
Owned by author George R.R. Martin, the Jean Cocteau Cinema is a historic art house located in Santa Fe’s Guadalupe District. Known for its avant-garde selections and deeply curated premieres, the theater is often a launchpad for independent films with serious cultural weight.
About The Memo
Founded by combat veteran Kyle Masterson and his wife Ivy, a U.S. Army veteran and creative force, The Memo is New Mexico’s clean cannabis brand built on mission, grit, and growth. With roots in precision cultivation and hydroponic flower, The Memo has quickly earned respect for its no-pesticide promise, veteran-led mission, and edgy-but-elevated storytelling that resonates far beyond the plant.
Press & Collaboration Inquiries:
Ivy Masterson, MBA